Birmingham Road Hotel
A landmark hotel development opportunity within Lichfield’s emerging gateway neighbourhood, combining heritage, culture and a strong independent offer to create a vibrant destination for visitors, leisure and business, supported by growing city centre demand and limited existing provision.
DETAILS
Lichfield offers a compelling hotel development opportunity within a new gateway neighbourhood designed as a place to live, work, eat, shop and stay. The Birmingham Road site is structured across phased development zones connected by a linear park and guided by an established site-wide design code. Positioned close to the city’s heritage attractions and expanding leisure offer, the opportunity responds to clear unmet demand, with limited existing hotel provision forcing many visitors to stay outside the city centre.
Status
- 2.33ha gateway site opposite Lichfield station
- Hotel site allocated in the design guide
- The council is proactively seeking operators, developers and investors
- A flexible approach will be taken to delivery, discussions welcomed
Opportunity
- <60 room hotel on <700sqm footprint set over 5 storeys
- Targeting: Boutique operators, Regional heritage brands, F&B and experience-led stays
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